I’ve lived in London for a while and from a start the city is well known for it’s ways of transportation. You have the tube, an impressive metro system, Double Deckers, Black Cabs… The red telephone/teleportation boxes. You have to act smart to have a take on such a vast array of choices… Or you have just to create a market!
The truth is London is cocktail of nationalities with very distinct social status. Every neighbourhood comes with council houses and posh high streets, an excellent equilibrated urban design. The sad truth is that you have a lot of poor people living in the city that earn less than 15K per year, living right next to the rich. Middle class is the society main fortune!
And this is where London tech scene gives the kick. All you hip coders, ninja designers, awesome marketers, aspiring entrepreneurs represent the middle class. You are hard working, ambitious and focus on achievements. So you must reward yourself and be a good spender.
Yesterday I’ve seen on Meerkat a conference where some guy explained that slowly every gadget from Space Odyssey, Star Trek and Minority Report becomes real. I would say on a different level every gadget that once was destined for the rich is coming to the everyday supermarket. Take back seat tv’s for example, once only available in a Bentley, now on every 60$ tablet.
The people want to mimic a wealthy lifestyle, so if you do a product that can do that for less, you hit the jackpot. A personal chauffeur (I intentionally use this fancy word) is a special treat when it comes to commute to work. You get out of the car, salute the secretary with a big smile and enter your office with full confidence.
Uber’s success is based on this fact, even the name (uber = above, beyond, over) is subconscious screaming this feeling. And it’s a righteous title indeed, I’ve talked with some of the drivers and I was pleased to hear good feedback.
A common thing that all the ‘interviewed’ people was that they choose their work hours. A flexible schedule is an employee dream, specially if you have a family.
Others pointed out that they have generally polite customers, that make them feel good and less stressful compared to the cab users. I rather think this one is about ethics, no one is scared about bad rating. If you travel in style you must act in style, it makes sense!:)
I tried to find out if there is something bad about this new system and slip a question in hope for some flaws, gossip and bad experiences with Uber. I was surprised. The only thing that worries is not that this will fail, but that a new smarter and cheaper way will rise up, leaving Uber old fashioned. First I nodded naive, but then I immediately I thought at small EV self driverless cars.
What is happening now is only the beginning, there are more industries waiting to be disrupted by the internet than you think!