Agents are the gatekeepers of your next cozy home, it’s one of the oldest thing in the trade books. You have the vision of how you’ll live your life and they present the options. Some clients aren’t so clear, so you have some persuading agents. Never the least, a real estate job be compared with a double agent from a James Bond movie. You have to play nice on both sides!
But time these days is a privilege, so galleries with pictures gave a preview of the properties. Unfortunately pics where in most of the cases low quality and didn’t had the power for decision in the customers eyes.
So what other options could we have? We can get some fancy 3D equipment and do 3d mapping, but is that technology available on all devices? Not yet! And you would not want to see your future home like it is from a Quake like arcade game.
Video is the next logical step ahead of photos, moving a camera through a space gives the closest experience as being there. You get a real depth of the actual space, not like in photos where a wide angle can trick your eyes.
More or less, video is available to view on 99.9% of devices and every phone has a camera, caring more and more mega pixels. With these inputs and outputs sorted out, it’s clear real estate agencies should consider switching from photos to video when creating content.
In this diagram on the horizontal I pointed out the level of decision according to the advertised content. Pictures are only for suggestion purposes (check the term and condition), so an in person visit at the property is mandatory. But going to every property one by one it’s a time consuming task. If you have a daily 9 to 5 workday, you only have the chance to view one or two properties if you’re lucky.
Video is the closest you can get to be there, it’s not an absolute decision tool. But having a video tour and talking with your agent live can help you shortlist the good from the bad easily. Spare time and visit only the properties you’re truly convinced that worth the effort.
This is how the actual system works. You see an ad with a couple of low res pictures, you talk on the phone to check if is still available and settle a visit. After you visit your five option, you make up your mind and choose.
With video tours the process is simplified. The tour offers the possibility to communicate via a facetime like session, replacing the phone call. You have the advantage of meeting your customers ‘face to face’ via the app, engaging more trust than a voice only call
Rather than a visit that are limited by time, you can make as many tours you like and shortlist only the properties that you really find appealing.
Content is king! As more you can show versus time, the better to convince customers. Eyeball.it helps you to create virtual tours and present them live to your clients. Test drive the power and start a tour here!